Honors and Awards
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UNCW CSB Summer Research Grant ($9,000), 2025
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UNCW CSB Summer Research Grant ($9,000), 2024
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UNCW Cahill Research Grant ($6,000), 2023
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UNCW CSB Summer Research Grant ($9,000), 2021
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UNCW CSB Summer Research Support ($6,000/Summer, 2019-2020
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PDMA Doctoral Consortium Fellow, University of New Hampshire, 2017
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AMA Sheth Doctoral Consortium Fellow, University of Notre Dame, 2016
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Harold Hardy Award Winner ($1200), University of Massachusetts Amherst, 2015
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Fellowship from University of Massachusetts Amherst, 2013-2017
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Outstanding Graduate Student Awards, Sun Yat-sen University, China, 2010-2013
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Outstanding Student Awards, Sun Yat-sen University, China, 2006-2010
Student Advising​​
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Chair, Honor Thesis (Jonah Culter), "Consumer Sentiment on E-commerce Login Methods and Data Privacy”, 2024-2025
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Committee Member, Honor Thesis (Danielle Randolph), "Effects of Alcoholic Beverage Can Design on Perceptions and Willingness to Pay”, 2018-2019
Academic Service
Journal Services:
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Reviewer for Journal of the Academy of Marketing Science, 2025
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Reviewer for Research Policy, 2024
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Reviewer for Electronic Market, 2024-Present
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Reviewer for the Journal of Business Research, 2020-2024
Conference/Workshop Services:
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Program Committee for the 18th China Summer Workshop on Information Management, 2025
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Session Chair for American Marketing Association Summer Conference, 2023
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Reviewer for the Atlantic Marketing Association Conference, 2020
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Reviewer for the American Marketing Association Winter Conference, 2018-Present
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Reviewer for the American Marketing Association Summer Conference, 2016-Present
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Reviewer for the Academy of Marketing Science Annual Conference, 2016
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Reviewer for the PDMA Research Forum, 2015
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Reviewer for the Marketing & Public Policy Conference, 2014