Teaching Interests
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Digital Marketing Analytics
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Marketing Analytics
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Strategic Marketing Analytics
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Social Media Marketing
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Marketing Research
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Marketing Strategy
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Principles of Marketing
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Artificial Intelligence in Marketing
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Teaching Experience
At University of North Carolina Wilmington:
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Marketing Research and Design (Undergrad), 2022-Present
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Digital/Strategic Marketing Analytics (M.Sc./MBA/EMBA; Online), 2020-Present
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Digital Marketing Analytics (Undergrad), 2019-Present
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Principles of Marketing (Undergrad), 2019-2024
At University of Massachusetts Amherst:
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Marketing Research (Undergrad), 2015-2018
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Fundamentals of Marketing (Undergrad; Online), 2016 Summer
At Sun Yat-sen University:
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Teaching Assistant for Management Information System (MBA), 2011-2012
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Teaching Assistant for Data Mining, 2011-2012